Merchant MBA

Alumni Stories | Julian Keeping Calm and Going to London | Merchant Blog

Written by Merchant MBA | 9/22/20 3:29 PM

In short

Julian Debbag's path to London Business School shows a clean admissions pattern: strong technical foundation (chemical engineering), commercial leadership in a regional role, and a clear "why now" for a more international platform. This profile is a useful reference for applicants from technical and energy-adjacent backgrounds who want European outcomes: the story is not just credentials—it's decision logic. Below we break down Julian's background, what made LBS the right fit, and the transferable takeaways for building a credible school strategy and protecting your timeline.

Meet Julian

Julian graduated from the Instituto Tecnologico de Buenos Aires (ITBA) in 2015 with a degree in chemical engineering. He built commercial and client-facing experience at National Oilwell Varco (NOV) across Argentina, Bolivia, and Chile, then moved into oil and gas consulting before returning to NOV as a Sales Manager.

Last year, after speaking to a friend, Julian began looking into MBA programs and researching his options. After receiving acceptances to numerous MBA programs, Julian decided to attend London Business School.

What Julian's Pre-MBA Trajectory Signals

Julian's profile combines technical training with commercial execution. That combination often reads well in MBA admissions when you make the progression explicit: scope, stakeholders, and the business decisions you owned. It's not about listing roles—it's about proving judgment and growth.

For many candidates, the MBA becomes most compelling at the moment you can justify a platform shift: broader international exposure, a different industry pathway, or accelerated leadership scope.

Testing As A Planning Variable (Not The Strategy)

The original story includes standardized testing as part of the application process. Requirements vary by program and can change, so applicants should confirm accepted tests with each school (for example, GMAT Focus Edition may be one accepted option depending on the program). The important point: testing is one input to the timeline, but it should not delay the work that differentiates you—goals clarity, fit logic, essays, recommendations, and interviews.

What attracted Julian to London was its prime location in Europe as a global gateway.

This is a strong fit lever because it's operational, not vague: geography changes the network you build and the opportunities you can access week-to-week.

For LBS applicants, "London" can't just be a preference—it needs to be part of an execution plan (industries, companies, and communities you will actually engage with).

Why LBS Made Sense For Julian

Julian was drawn to London's position in Europe and the international classroom experience. As an avid traveller, he also wanted to take advantage of the travel opportunities that come with being based in London.

From an admissions standpoint, this is the "why here" logic you want: a clear geography advantage plus a credible reason you'll engage with the program's international network and perspective diversity.

The strongest "why school" stories are not brand statements—they're usage plans. They explain what you will do with the ecosystem, who you need access to, and how that changes your trajectory.

If you can't describe how you will use London and LBS in your first term, your story will read generic even if your profile is strong.

As an avid traveller, Julian appreciated the international classroom experience.

Key Takeaways For Applicants Targeting LBS

  • Make Progression Obvious: technical foundation → commercial scope → leadership readiness → platform shift.
  • Use Geography As Strategy: London should connect to your target outcomes, not just lifestyle.
  • Don't Let Testing Become The Whole Plan: build your narrative and school fit in parallel to protect your timeline.
  • Validate Fit With Conversations: speak with recent alumni in your target role + geography and ask what they did in the first 90 days.
FAQ
How Do I Write A Strong "Why LBS" Essay?
Anchor it in outcomes and usage. Connect your goals to London's ecosystem and LBS pathways you will actually use (clubs, projects, recruiting channels, and specific communities). Then add proof: what you've already done that makes that plan credible.
Do I Need International Experience To Apply To LBS?
Not necessarily, but you do need a credible reason for international outcomes and evidence you can operate in diverse environments. That can come from cross-border work, regional responsibility, multicultural teams, or a well-supported plan to transition successfully.
How Should Technical Candidates Position Themselves For MBA Admissions?
Lead with impact and decisions, not just technical complexity. Show how you influenced outcomes with stakeholders, and how your technical foundation became business judgment. The goal is to read as a leader who can scale, not only as a specialist.
How Do I Protect My Admissions Timeline While Working Full Time?
Set decision dates (school list lock, first drafts, recommender deadlines) and run the process in sprints. Keep school research focused on what changes decisions. If research isn't changing your ranking, stop expanding scope and execute.
Does Merchant MBA Offer GMAT Or GRE Services?
No. Merchant MBA focuses on admissions strategy—positioning, school selection, and execution across essays, resume, recommendations, and interviews.

Build An LBS Strategy That Reads Like A Plan

We'll clarify your goals, pressure-test fit, and turn your experience into a coherent admissions narrative—so you execute without timeline drift.

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