Most candidates obsess over the essays first. We start 10 years in the future and build a logical bridge back to today.
We define your lifestyle, impact, and geography 10 years from now.
We identify the specific post‑MBA roles that act as the bridge to that life.
We select schools that are the proven vehicle for that specific career path.
The narrative writes itself: "I need this school to do this job to live this life."
Define your 10‑year vision and reverse‑engineer the path back to today—so every decision is logically inevitable.
Build a strategic school list, then validate fit with targeted research and alumni intel—not rankings.
Turn your experience into one coherent narrative across CV, essays, and recommendations—no contradictions.
Prepare with real drills so you can communicate your story with clarity and confidence—no scripts.
Choose between offers, negotiate scholarships, and enter with a plan and network that compounds outcomes.
Jorge
" What truly sets Merchant apart is the level of support and accountability they build into the admissions journey. From day one, they were consistently checking in, guiding my progress, and making sure I never felt stuck — and that structure made an eight-school application process feel achievable.
Santiago
" Going through the MBA process with Merchant was intense, but I never felt like I was doing it alone. Even with a demanding VC job, a newborn at home, and only a few months to put everything together, their structure and support made a 7-school, all top-tier application push actually possible.
Mark
" Merchant was the only admissions service that genuinely prepared me not just to apply to business school, but to succeed once I got there. Their process helped me walk into school already understanding how to differentiate myself, how to approach recruiting strategically, and how to leverage the MBA brand the right way.
We go beyond the application to prepare you for the career that follows. Our approach is designed for depth, not just editing.
Most start by asking "Which MBA?". We start by asking "What kind of life do you want?". Then we work backward to map the career path that gets you there.
Our 4-step method takes you from confusion to clarity: Strategy & Vision → School Selection → Story → Interviews & Scholarships.
Before writing a single word, we help you understand who you are. Your values, strengths, and defining moments become the foundation of your application.
We don't disappear when you get accepted. You join a community of 450+ alumni building careers globally—and that network becomes yours.
What truly sets Merchant apart is the level of structure, accountability, and support. Even when I felt stuck or wanted to give up, I knew someone was looking out for me, pushing me forward with a clear plan.
Jorge V. 🇲🇽
Booth MBA '26
Going through the MBA process with Merchant forced me to slow down and ask myself the right questions about my story, my values, and what I really want long-term. It wasn’t just about getting into an M7—it gave me a clearer framework for decisions I’ll be making for the rest of my career.
Santiago G. 🇲🇽
Harvard MBA '26
I had plenty of accomplishments but no real narrative. Merchant’s Strategy & Career Vision framework helped me connect the dots so clearly that every part of my application felt aligned—essays, interviews, and ultimately my decisions. When the results came in and every school I applied to said yes, I didn’t just feel admitted to Harvard; I felt like I finally understood why I belonged there.
Emilio D. 🇲🇽
Harvard MBA '27
Merchant wasn’t just an admissions service—they were there at every step, challenging me, supporting me, and helping me think beyond the application. By the time I chose between Kellogg and MIT, I wasn’t just picking a school; I was making a well-grounded decision about my life and career.
Mark L. 🇦🇷
Kellogg MBA '25
