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IDENTITY BEFORE PROCESS CLARITY OVER RANKINGS

The MBA Isn't the Goal.
The Life You Want Is.

Merchant MBA exists to help you get clear on what you're building—
then choose the program that gets you there.

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How It Started

Before I was going to go to business school myself, I took one last adventure to South America, fell in love with Buenos Aires, and never left.

When the money ran out, I started helping people prepare for the GMAT.

My first student changed everything. She was brilliant at her job but felt stuck. When she hit that 700-level score, I realized this wasn't just about test prep.

It was about helping people become the version of themselves they didn't know they could be.

Since then, we've worked with 450+ students. That's still what drives us—but our approach has evolved in ways I never expected.

 

The Two Walls We Hit

FIRST WALL
Students with strong test scores weren't getting into the schools they deserved. We realized admissions was about storytelling—not just numbers.
SECOND WALL
Students were getting into top programs—but they weren't happy. They went to business school thinking they wanted one thing, only to come out with a higher-paying version of the same job they were trying to escape.
THE SHIFT
We stopped starting with rankings or essays. We started with a different question: What life do you actually want?

 

The Shift

Because an MBA is one of the last times you'll have this much freedom to change direction. If you don't get clear on what you want before you go, you'll spend two years getting pushed toward paths that aren't yours.

Now we begin every engagement with clarity and vision. We help you define the life you want, reverse-engineer the career that gets you there, and then choose the MBA program that accelerates that path.

 

What We Believe

We believe an MBA can be one of the most powerful investments you make—but only if you use it intentionally.

That's why we're so focused on helping you figure out who you truly are, what you've accomplished, what skills you've built, and where you want to go. The MBA should be the missing step that bridges where you are to the life you're building. And if it's not? We'll help you figure out what is.

We care about our students. That's not marketing language—it's how we operate.

Caring means we push you when the work is hard. We keep you accountable. We tell you the truth, even when it's uncomfortable. And we're in your corner for the long haul—through school selection, scholarship negotiation, interview prep, and beyond.

 

Anish Merchant

Anish Merchant

CEO & FOUNDER

 

Where We Are Now

 
450+
Students Accepted
$7M+
Scholarships
95%
Acceptance Rate

I never got my MBA. But I've had the privilege of sending students to earn theirs at Harvard, Stanford, Wharton, INSEAD, Booth, Kellogg, and beyond. But the stat I'm most proud of isn't on the board above. It's the number of people who tell us, years later, that they're exactly where they wanted to be.

That's the work. That's the mission.

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