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PHASE 5: SUCCESS STRATEGY

 

Scholarship Negotiation, School Selection & The Merchant Network

Getting Admitted Is Just the Beginning—Now We Maximize Your ROI

Most of our clients get accepted to multiple schools. Now comes the critical decision: which one do you choose, and how do you maximize your funding?

We've helped clients secure over $7M in scholarships—guiding you through strategic negotiations to get the best possible outcome. But it's not just about the money. It's about choosing the school that serves your future, securing the funding that gives you freedom, and joining a network that accelerates your success from day one.


Phase 5

Support for every step of the Application Process

Improve your score

GMAT Tutoring

Both group and one-on-one classes to improve your GMAT score. With a more relationship-based approach to teaching, we tailor our services to your specific needs.

Pick the right schools

School Selection

We understand the ideal student profile of top admissions committees, and we use this expertise to help you strategically select the most competitive and attainable programs for your skillset.

Write great essays

Essay Editing

We provide significant editorial feedback on your essays, empowering you to frame your professional narrative in an exciting way that will stand out.

 

 

Feel confident in interviews

Interview Preperation

After several rounds of our intensive mock-interview program, you will be prepared to answer difficult questions while also letting your personality shine.

The Three Pillars of Your Application

Your CV

First impressions matter

Why it's critical

In 30 seconds, your CV shapes how an admissions reader interprets everything else. A strong MBA CV signals leadership, impact, and trajectory—not just responsibilities.

What makes an MBA CV different
  • Impact over tasks: concrete outcomes, not generic role descriptions
  • Leadership and growth: progression, initiative, influence
  • Goal alignment: your past supports your post-MBA direction
  • Differentiation: especially if your background looks "common" on paper
Our approach

We don't "polish" your resume. We extract measurable impact from what you already did.

"Managed a team of analysts" becomes "Led a team of 5 analysts to deliver $2M in cost savings, reducing cycle time by 30%."
What we do together
  • Identify the moments that actually move the needle in your career
  • Build metrics and proof points for each core contribution
  • Structure and format your CV to match MBA expectations and each school's priorities
  • Ensure your CV reinforces (and never contradicts) the essay narrative
Your Essays

Where your story comes to life

Why they're critical

Essays are where you become memorable. They show motivations, values, judgment, and direction—the "why" behind your choices.

What makes great essays
  • School-specific, not templated
  • Authentic voice and real stakes
  • Strategic framing of gaps
  • Consistency with CV and recommendations
Our approach
  • Build a reusable story bank
  • Map stories to each school's values
  • Adjust angle by program
  • Quality-control across the application
Your Letters of Recommendation

Validation that seals the deal

Why they're critical

Recommendations are third-party evidence. Generic letters quietly sink strong profiles; specific ones elevate them.

Our approach
  • Select the right witnesses
  • Brief with themes and proof points
  • Protect consistency
  • Cover gaps with credible validation

 

What We Do Together

1

School Selection: Choosing Between Multiple Admits

Most of our clients face a great problem: multiple acceptances. Harvard or Stanford? Kellogg or IESE? A higher-ranked school with no funding or a slightly lower-ranked school with a full scholarship?

We help you evaluate your options strategically—based on career goals, financial situation, lifestyle priorities, and long-term ROI (not just prestige or emotions).

What we do together

  • Compare schools side-by-side across career outcomes, scholarship amounts, location, culture, recruiting pipelines, and alumni network strength
  • Evaluate total ROI—not just cost, but value: Which school positions you best for your target industry and geography?
  • Weigh financial vs. strategic fit—sometimes the "best" school financially isn't the best school strategically
  • Provide decision frameworks so you can evaluate objectively, not just on gut feel or external pressure
  • Talk through your concerns—family expectations, geographic constraints, risk tolerance
The reality: There's no "right" answer—only the right answer for you. We help you make the decision with clarity and confidence.
2

Scholarship Negotiation: Maximize Your Funding

An MBA costs $100K-$200K+. Scholarships don't just reduce debt—they give you freedom to take risks, pursue impact roles, and build the life you want without financial pressure.

We don't just help you apply—we position you from the start as someone schools want to invest in. Then, when offers come in, we help you navigate the negotiation process strategically.

What we do together

  • Build scholarship-worthy applications from day one—positioning you as a high-potential leader worth investing in (regardless of GMAT/GRE)
  • Advise you on how to leverage competing offers to unlock additional scholarships when you have multiple admits
  • Guide you on timing and tone—when to reach out, what to say, and how to position your request without jeopardizing your offer
  • Help you craft compelling negotiation communications that demonstrate fit and value
  • Advise on your total financial picture—scholarships, grants, loans, cost of living
The reality: Schools invest in candidates they believe will succeed and represent them well. When your profile aligns with what they value—and you have leverage—funding follows. We've secured over $7M in scholarships for our clients, averaging $36,000 per client.
3

Waitlist Conversion: Turn "Maybe" Into "Yes"

Being waitlisted isn't a rejection—it's an opportunity. Many of our clients have converted waitlist offers into admits (sometimes with scholarships). But it requires strategy, persistence, and knowing exactly what the school needs to hear.

What we do together

  • Craft a strategic waitlist letter communicating why this school is still your top choice and what's changed since you applied
  • Provide meaningful updates—new accomplishments, promotions, projects, leadership roles
  • Navigate communication timing—schools have different preferences on when and how often to reach out
  • Leverage alumni connections to reinforce your interest and fit
  • Prepare backup plans while we work on conversion
The reality: Waitlist conversion happens when you show the school you're serious, you've grown since applying, and you're a better fit than they initially thought.
4

The Merchant Network: Build Your Network by Joining Ours

Business school gives you access to classmates and alumni from one or two programs. The Merchant Network gives you access to 450+ professionals across every top MBA program—INSEAD, LBS, Kellogg, Booth, Stanford, HBS, IESE, and more.

First-years figuring it out. Recent grads launching post-MBA careers. Alumni 10 years out building companies and leading teams. All connected. All willing to help.

How it works

  • Everyone was helped by someone before them. Now they help the next person. That's the culture we've built.
  • First-years help applicants navigate the transition
  • Second-years help first-years with recruiting, course selection, and positioning
  • Recent grads help current students land roles and make career pivots
  • Alumni 5-10 years out mentor, hire, and open doors

What you get

  • Immediate access to friends across programs and cities:
  • You're not just connecting with alumni at your school—you're connecting with Merchant alumni at every top program
  • When you move to London, New York, San Francisco, Mexico City, or anywhere else post-MBA, you already have a network there
  • Need advice on recruiting? Career pivots? Entrepreneurship? Someone in the network has been there and will take your call

Pre-MBA prep and ongoing support

  • Before you step on campus, we connect you with alumni who can help you prepare: which professors to work with, which clubs to join, city logistics, recruiting timelines
  • Once you're in the program, the network is there—whether you need advice, introductions, or just someone who gets it
The reality: You can't put a price on having friends at every top MBA program and in every major city. That's what you get when you join us.

 

Proof

Four Transformations

TRANSFORMATION 1

The Choice Between Two Dream Schools

Profile: Consultant, Mexico City, admitted to Kellogg ($0) and IESE ($30K)

Challenge: Loved both schools, needed help deciding and maximizing funding

The work: Evaluated both schools across career outcomes, culture, location, and ROI. Advised her on negotiating with Kellogg, leveraging her IESE offer. Walked her through tradeoffs.

Outcome: Kellogg increased offer to $60K scholarship—she chose Kellogg with confidence

Why it worked: She had leverage, we helped her negotiate strategically, and she made the decision based on clear criteria.

TRANSFORMATION 2

The Negotiator Who Unlocked Full Funding

Profile: Career switcher, Argentina, admitted to IE and Cambridge Judge

Challenge: Both offered partial scholarships, but she needed more to make it financially viable

The work: Guided her through conversations with both schools' financial aid offices to explore additional grants. Helped her leverage competing offers and apply for external funding.

Outcome: IE increased scholarship to cover 75% of tuition + additional grant—total funding package made her MBA debt-free

Why it worked: We coached her to negotiate on multiple fronts and position herself as a high-value candidate.

TRANSFORMATION 3

The Network That Opened Doors

Profile: Recent Kellogg grad, moved to San Francisco for tech role

Challenge: New city, no network, trying to break into product management

The work: Connected him with 5 alumni in SF (from Stanford, Booth, Kellogg). Two were in PM at tech companies and gave insider advice. One made an introduction that led to his first interview.

Outcome: Landed PM role at a Series B startup within 3 months

Why it worked: He didn't have to build his network from scratch. The Merchant Network gave him instant access to people who wanted to help.

TRANSFORMATION 4

The First-Year Who Paid It Forward

Profile: Current INSEAD student, first semester

Challenge: Overwhelmed by recruiting, wanted to help applicants going through what she just went through

The work: She joined Merchant Network calls with applicants considering INSEAD. Shared honest insights about the program, recruiting, and what to expect. Helped 3 applicants make their school decisions with confidence.

Outcome: Those applicants are now at INSEAD—and she's built friendships with them before they even arrived on campus

Why it worked: The network isn't just about taking—it's about giving back. Everyone helps the next person.

 

Invest in your
MBA future
Make your MBA application process clearer,
stronger, and faster — and apply your full
investment toward The Merchant Partnership.

Continue with us to turn your initial investment
into significant savings for your MBA journey.
INVESTMENT
Standalone Module: $X,XXX
  • School selection strategy
  • Scholarship negotiation guidance and coaching
  • Waitlist conversion support
  • Access to the Merchant Network
  • Ongoing support
 
Or Included in Comprehensive Package
Services & Pricing
 
Book a Free Strategy Call

 

FAQ
How do you help me choose between multiple schools?
We provide a decision framework evaluating schools across career outcomes, financial ROI, culture, location, and alignment with your long-term goals. We help you think through tradeoffs objectively—not just based on rankings or emotions.
Can you negotiate on my behalf?
We guide you through the negotiation process—advising you on strategy, timing, tone, and what to communicate. We help you craft your messaging and leverage competing offers effectively, but you lead the actual conversations with schools.
How do you negotiate without jeopardizing my offer?
We guide you on timing, tone, and positioning. The key is having leverage (competing offers), communicating professionally, and framing it as a conversation (not a demand). We've helped clients navigate this hundreds of times.
What if I don't have competing offers—can I still get more funding?
It's harder without leverage, but not impossible. We can help you explore grants, fellowships, and other funding sources with financial aid offices. If you have new accomplishments or a strong case for fit, we can help you make the case for additional support.
How do I access the Merchant Network?
Once you're admitted, we connect you with alumni at your school and across other programs. We facilitate introductions and help you build relationships that set you up for success—before, during, and after your MBA.
Is the Merchant Network only for people at certain schools?
No. We have alumni across every top MBA program globally—INSEAD, Kellogg, Stanford, IESE, LBS, Booth, and more.
What if I'm moving to a city where I don't know anyone?
That's exactly when the Merchant Network is most valuable. We'll connect you with alumni in that city so you're not starting from scratch.

 

Ready to Maximize Your Outcome?
45-minute consultation to discuss your post-admission strategy
Free guide on how to choose between schools and maximize funding

 

Why Merchant?

What Makes Us Different

We go beyond the application to prepare you for the career that follows. Our approach is designed for depth, not just editing.

Life Vision—Not Just Rankings

Most start by asking "Which MBA?". We start by asking "What kind of life do you want?". Then we work backward to map the career path that gets you there.

Proven, Structured Process

Our 4-step method takes you from confusion to clarity: Strategy & Vision → School Selection → Story → Interviews & Scholarships.

Identity Work—Not Just Editing

Before writing a single word, we help you understand who you are. Your values, strengths, and defining moments become the foundation of your application.

Partner Before, During & After

We don't disappear when you get accepted. You join a community of 450+ alumni building careers globally—and that network becomes yours.

 

WHY MERCHANT

What Makes Us Different?

We go beyond the application to prepare you for the career that follows.

We Start with Your Life Vision—Not MBA Rankings

Most people start by asking "Which MBA?" We start by asking "What kind of life do you want in 10 years?" Then we work backward to map the career path, post-MBA goals, and program that will actually get you there. When you're clear on where you're going, everything else becomes easier.

We Use a Proven, Structured Process

Our 4-step method takes you from confusion to clarity: → Strategy & Vision: Define your goals and build your story → School Selection & Research: Find programs that align with your vision → Story, CV & Recommendations: Create a compelling, cohesive narrative → Interviews & Scholarships: Win the offer and maximize funding

We Do Identity Work—Not Just Essay Editing

Before we write a single word, we help you understand who you are: your values, your strengths, the moments that shaped you, and what makes you different. That self-awareness becomes the foundation of your entire application—and it's what admissions committees are really looking for.

We're Your Partner—Before, During, and After Admission

We don't disappear when you get your acceptance letter. We help you prepare for the MBA experience, navigate recruiting, and make career decisions years after you graduate. You join a community of 450+ alumni building careers across the world—and that network becomes yours.

Who We Work With

Three profiles that capture 90% of our clients.

THE ACHIEVING STRATEGIST

CONSULTANTS, FINANCE, TECH


Seeking leadership roles
Data-driven mindset
Proven track record

 

THE TRANSFORMATION

Elevates impact to scale for executive-level influence.

THE CAREER SWITCHER 

OPS, MARKETING, HR, NGOS


Leveraging transferable skills
Reinventing professional identity
Navigating new industries

 

THE TRANSFORMATION

Builds confidence and clarity to launch a new professional path.

HIGH-POTENTIAL UNDERDOG 

NONTRADITIONAL BACKGROUND


Diverse perspectives
Resilience and grit
Untapped potential

 

THE TRANSFORMATION

Unlocks opportunities and defies expectations for rapid growth.

We Don't Let You Do This Alone

Structure, accountability, and partnership through every step—from your first callto life after graduation.

What truly sets Merchant apart is the level of structure, accountability, and support. Even when I felt stuck or wanted to give up, I knew someone was looking out for me, pushing me forward with a clear plan.

Chicago Booth

Jorge V. 🇲🇽

Booth MBA '26

Going through the MBA process with Merchant forced me to slow down and ask myself the right questions about my story, my values, and what I really want long-term. It wasn’t just about getting into an M7—it gave me a clearer framework for decisions I’ll be making for the rest of my career.

HBS LOGO

Santiago G. 🇲🇽

Harvard MBA '26

I had plenty of accomplishments but no real narrative. Merchant’s Strategy & Career Vision framework helped me connect the dots so clearly that every part of my application felt aligned—essays, interviews, and ultimately my decisions. When the results came in and every school I applied to said yes, I didn’t just feel admitted to Harvard; I felt like I finally understood why I belonged there.

HBS LOGO

Emilio D. 🇲🇽

Harvard MBA '27

Merchant wasn’t just an admissions service—they were there at every step, challenging me, supporting me, and helping me think beyond the application. By the time I chose between Kellogg and MIT, I wasn’t just picking a school; I was making a well-grounded decision about my life and career.

Kellogg School of Management

Mark L. 🇦🇷

Kellogg MBA '25

    From Latin America to the World's Best Programs

    We've helped our clients earn admission to the most selective programs on the planet.

    European Leadership


    • London Business School
    • INSEAD
    • IESE Business School
    • HEC Paris
    • IE Business School
    • Oxford Saïd
    • Cambridge Judge
    • IMD
    • ESADE
    • SDA
    • Bocconi

     

     U.S. Strategic Excellence


    • Harvard Business School
    • MIT Sloan
    • Wharton
    • Columbia
    • Yale SOM
    • Tuck
    • NYU Stern
    • Cornell Johnson
    • Chicago Booth
    • Kellogg
    • Michigan Ross
    • Carnegie Mellon Tepper
    • Duke Fuqua
    • UVA Darden
    • UNC Kenan-Flagler
    • UT Austin McCombs 
    • Rice Jones
    • Stanford GSB
    • Berkeley Haas
    • UCLA Anderson
    Our alumni don't just attend these schools—they're building careers and lives in the cities that matter to them. This is the Merchant community. When you work with us, this network becomes yours.

    Not Sure Where to Start?

    In 45 minutes, we'll help you get clarity on your vision, your goals, and whether the MBA is the right next step. 

    No sales pitch. No pressure. Just honest guidance from someone who's been there.